There are many elements to a successful business – excellent customer service, strategic marketing, useful, desirable products, a strong vision of the future, capable management – but an equally important element is advertising. If no one knows who you are or where you’re at, all these other elements have less impact. One of the most […]
Arch for Wytheville, VA’s Heritage Walk
Last summer (2019) the town of Wytheville, VA asked us to build an arch for their Heritage Walk, an historic walking tour of Downtown Wytheville and surrounding areas. Here is the finished result. Arch Construction We constructed the arch with aluminum plate metal, steel square tubing, and steel posts. The letters were routed from plate […]
Are Your Interior Signs Effective?
Imagine a customer walks into your building and, within just moments, their pulse quickens, breathing becomes quicker and more shallow, and their anxiety levels rise. What could trigger this kind of behavior? Should you call a doctor? They’re not sick. They’re just lost. Have you ever gotten lost? I have… more than I’d like to […]