In the BrandSparx Better Homes and Gardens American Shopper Study, 41.5% of those surveyed said that they made assumptions of quality based solely on the appearance of a company or business’s sign. That’s 41% of potential clientele making a decision about the services or products entirely on the aesthetics of the sign! If you have […]
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Arch for Wytheville, VA’s Heritage Walk
Last summer (2019) the town of Wytheville, VA asked us to build an arch for their Heritage Walk, an historic walking tour of Downtown Wytheville and surrounding areas. Here is the finished result. Arch Construction We constructed the arch with aluminum plate metal, steel square tubing, and steel posts. The letters were routed from plate […]
Are Your Interior Signs Effective?
Imagine a customer walks into your building and, within just moments, their pulse quickens, breathing becomes quicker and more shallow, and their anxiety levels rise. What could trigger this kind of behavior? Should you call a doctor? They’re not sick. They’re just lost. Have you ever gotten lost? I have… more than I’d like to […]