There are many elements to a successful business – excellent customer service, strategic marketing, useful, desirable products, a strong vision of the future, capable management – but an equally important element is advertising. If no one knows who you are or where you’re at, all these other elements have less impact. One of the most […]
General
Directional Sign – What it is and its Uses
Your sign lets customers know where your building is but what happens when they want to come inside? Are there multiple turn-ins for the parking lot? Are there other parking lot entrances nearby that would confuse potential customers as to where they should turn? Is there an exit only? If you’re part of a strip […]
Channel Letters – Customized for Your Business
Channel letters are individually fabricated letters or shapes of various sizes and styles. Constructed from metal and acrylic, they are internally illuminated with LEDs, and can be tailor-made for your specific needs. There are multiple colors and features to choose from. From trim cap, to returns, to acrylic faces, to LEDs, and vinyl decoration, your […]
Sign Tips for Your New Business
Opening a new business is a long, challenging process. Whether you’re building a new building or remodeling the interior of an existing one, there are lots of details, concerns, and expenses involved. Not to mention all the paperwork involved with starting a business! One might start looking to save time and money by cutting certain […]
The Importance of Sign Maintenance & Service
In the BrandSparx Better Homes and Gardens American Shopper Study, 41.5% of those surveyed said that they made assumptions of quality based solely on the appearance of a company or business’s sign. That’s 41% of potential clientele making a decision about the services or products entirely on the aesthetics of the sign! If you have […]
Are Your Interior Signs Effective?
Imagine a customer walks into your building and, within just moments, their pulse quickens, breathing becomes quicker and more shallow, and their anxiety levels rise. What could trigger this kind of behavior? Should you call a doctor? They’re not sick. They’re just lost. Have you ever gotten lost? I have… more than I’d like to […]