Imagine a customer walks into your building and, within just moments, their pulse quickens, breathing becomes quicker and more shallow, and their anxiety levels rise. What could trigger this kind of behavior? Should you call a doctor?
They’re not sick. They’re just lost.
Have you ever gotten lost? I have… more than I’d like to admit. It’s a miserable feeling. Depending on how lost you are, it can make you feel helpless. Sure, this may be an extreme example. After all, plenty of people cope reasonably well when they’ve discovered they’ve gotten turned around. But, for many, it’s more than just an uncomfortable experience.
One of the last things you want is for your customers to feel this way upon entering your building or campus. It can cause them to give up trying to find you and dissuade them from returning– remembering how they felt when they were lost.
Thankfully, there’s a simple fix.
Much like directional signs, interior signs act as a full-time tour guide, making visitors feel welcome and helping them navigate your location with confidence. It also allows visitors a high level of independence, not having to continually ask which hallway to go down next. No matter how easy your building seems to navigate, you can be sure there will be those who find it a bit challenging.
The simple addition of interior signs benefits your customers, but it also benefits you. Here’s how:
- Your employees will spend less time guiding misplaced clients, allowing them to remain focused on their assigned tasks.
- When customers feel confident and welcomed, they’re more likely to return.
- Clear signage helps prevent late arrivals and missed appointments.
It is so easy and relatively inexpensive to provide your customers with appropriate interior signage. Let us help you with your interior signage needs. Contact us today!